Bachelor's Degree Options

Bachelor's Degree Options

Undergraduate Programs in Public Relations and Advertising


  • Department-wide pre-requisites and policies
    • Course pre-requisites, to be completed during Freshman or Sophomore year and BEFORE attempting any courses in the major:
      • College Composition I (Comp 01111) and College Comp II (Comp 01112)
      • Public Speaking (CMS 04205)
    • Grade Requirements. All major courses require grades of C- or higher, with the exception of Basic PR Writing, which requires a grade of B- or higher for eligibility to take Advanced PR Writing. 
    • Senior Privilege. All seniors who completed at least 90 credits in Public Relations and/or Advertising, with a cumulative GPA of 3.5 or higher, are eligible to take graduate courses in the M.A. in Public Relations program. For more details, contact the Graduate Program Coordinator.
    • Internships. While not required, internships are strongly encouraged after completion of the basic sequence, typically just before or een during senior year. For more details, visit the Advising page
    • Undergraduate Catalog (Program Listings)
    • Course Listing, Live (Rowan Section Tally)

    B.A. in Public Relations (39 s.h.)
    Recommended course sequence for 2-year completion timeline

    This major requires completion of 10 courses in the major (30 s.h.) and three related electives (9 s.h.). Almost any junior and senior classes offered in the College of Communication and Creative Arts can be counted toward the related electives requirement.

    Check with your academic advisor to ensure you are making the right choices, especially if you are planning to count these related electives toward two or more programs you are completing with your degree.

    Courses are offered during fall, spring, and summer sessions, so you can complete their degree on their own timeline. 

    Junior Fall

    • Intro to PR
    • Intro to Advertising
    • Basic PR Writing*
    • Intro to PR/Adv Research
    • Related elective or free elective (3 s.h.)

    Junior Spring

    • Advanced PR Writing*
    • PR/Adv Law and Ethics
    • Publication Layout and Design
    • Public Opinion
    • Related elective (3 s.h.)

    Senior Fall

    • PR Case Studies**
    • Internship or Related elective (3 s.h.)

    Senior Spring 

    • PR Planning**
    • Internship or related elective (3 s.h.)

     * Advanced PR Writing requires a grade of B- or higher in Basic Writing. 
     ** Capstone courses may not be taken concurrently. Students must successfully complete PR Case Studies before being allowed to take PR Planning.

  • Highly recommended complementary programs for Public Relations majors include double-majoring, minoring, or completing a certificate in:
    • Advertising
    • Journalism
    • Art, especially Graphic Design
    • Radio, Television & Film
    • Communication Studies
    • Writing Arts

 


B.A. in Advertising (39 s.h.)
Recommended course sequence for 2-year completion timeline

This major requires completion of 11 courses in the major (33 s.h.) and two related electives (6 s.h.). Almost any junior and senior classes offered in the College of Communication and Creative Arts can be counted toward the related electives requirement.

Check with your academic advisor to ensure you are making the right choices, especially if you are planning to count these related electives toward two or more programs you are completing with your degree.

Courses are offered during fall, spring, and summer sessions, so you can complete their degree on their own timeline. 

Junior Fall

  • Intro to Advertising
  • Intro to PR
  • Ad Copywriting
  • Intro to PR/Adv Research
  • Related elective (3 s.h.)

Junior Spring

  • Account Planning
  • Integrated Marketing Communication
  • PR/Adv Law and Ethics
  • Publication Layout and Design
  • Related elective (3 s.h.)

Senior Fall

  • Advertising Strategies**
  • Media Planning*
  • Internship*** or related elective (3 s.h.)
  • Related elective (3 s.h.)

Senior Spring 

  • Advertising Campaigns**
  • Internship*** or related elective (3 s.h.)
  • Related elective (3 s.h.)

 * Media Planning is an advanced class. It should be taken no earlier than second semester into the Advertising major. Ideally, it should follow completion of both Intro to Advertising and intro to PR/Adv Research.  
 ** Capstone courses may not be taken concurrently. Students must successfully complete Advertising Strategies before being allowed to take Advertising Campaigns.
 *** Internships require completion of Intro to Advertising, Advertising Copywriting, and Account Planning. Many students choose to complete a paid or non-paid internship in the summer before their Senior year. For more details about internships, please see the Advising page. 

Highly recommended related electives for Advertising majors:
  • Portfolio Prep (ADV-04420) in third or fourth semester. Students work on their portfolio of representative work for upcoming job interviews and possibly freelancing.
  • Advanced Publication Layout and Design
  • Web Design, Typography Essentials

Highly recommended complementary programs for Public Relations majors include double-majoring, minoring, or completing a certificate in:
  • Public Relations
  • Strategic Communication
  • Art, especially Graphic Design
  • Marketing
  • Music Industry
  • Journalism
  • Radio, Television & Film


Minor in Strategic Communication (18 s.h.)

Formerly known as Minor in Advertising, this degree option is now available to all majors. Students are encouraged to start with the introductory classes (PR, Advertising, and Research) and leave Integrated Marketing Communication for the end of the minor. The remaining three classes can be taken in any order, at any time.

  • Strategic Communication Overview
  • Intro to PR/Advertising Research
  • Advertising Copywriting
  • Publication Layout and Design
  • Basic PR Writing
  • Integrated Marketing Communication (capstone)


Advertising in the Workplace (18 s.h.)
via College of Humanities and Social Studies, see Program Sequence B

Pre-requisite classes (not included in the 18 s.h. count)College Composition I, II
CMS 04210  Mass Media and their Influences

ADV 04330  Introduction to Advertising
ADV 04375  Advertising Copywriting
PR 06310    Introduction to PR and Advertising Research
ADV 04421  Account Planning
ADV 04360  Integrated Marketing Communication
Senior level capstone: ADV 04332 Media Planning

Public Relations in the Workplace (18 s.h.)
via College of Humanities and Social Studies, see Program Sequence B

PR 06350 Introduction to Public Relations
ADV 04330 Introduction to Advertising
PR 06310   Introduction to PR and Advertising Research
PR 06301   Basic Public Relations Writing
ADV 04360  Integrated Marketing Communication
Senior level capstone: PR 99362 Public Opinion

Graduate Programs

The M.A. in Public Relations at Rowan University, recently refocused as an M.A. in Strategic Communication, is among the oldest graduate programs in the field.

Advising

Completing a program in Public Relations, Advertising, or Strategic Communication requires hard work and good planning. Take advantage of our dedicated advisor, Ms. Lori Block.

Certificate Programs

If a major or a minor require too much time and commitment, you should consider a certificate program in undergraduate studies (12 s.h.) or in graduate studies (9 s.h).