Program Requirements

Program Requirements

B.S. Marketing Program Guide

For all Marketing course descriptions and additional information refer to the 2017 - 2018 Undergraduate Course Catalog.

The Rohrer College of Business has been offering a Bachelor of Science Degree in Marketing since the fall of 2007. There are only a few institutions in the state of New Jersey that offer stand-alone majors in Marketing. Those institutions include Rider University, Rutgers University, and Rowan University.

Plan of Study

I. General Education Requirements (52-54 s.h.)

Communications (6-7 s.h.)

  • COMP 01.111 - College Composition I or COMP 01.105 - Intensive College Composition I
  • COMP 01.112 - College Composition II

Math and Science (13 s.h.)

  • MATH 03.125 - Calculus Techniques and Applications or MATH 01.130 Calculus I
  • STAT 02.260 - Statistics I
  • Approved Gen Ed Computing Course
  • Lab Science Course (4 s.h.)

Social and Behavioral Science (9 s.h.)

  • ECON 04.101 - Introduction to Economics - a Macroeconomic Perspective
  • ECON 04.102 - Introduction to Economics - a Microeconomic Perspective
  • Choice from Approved Gen Ed Guide

History/Humanities/Language (6 s.h.)

  • LIT Required Course
  • Choice from Approved Gen Ed Guide

Non-Program (Non-Business) Electives (18-19 s.h.)

  • CMS 04.205 Public Speaking
  • ACE Required Course
  • Choice from Approved Gen Ed Guide

II. Free Electives (8-9 s.h.)

  • Rowan Seminar Course (Freshman Only)
  • Choice from Approved Gen Ed Guide

III. Major Requirements (60 s.h.)

Business Core Requirements (27 s.h.)

  • MKT09.200 - Principles of Marketing
  • MGT 02.334 - Management Information Systems
  • ACC 03.210 - Principles of Accounting I
  • ACC 03.211 - Principles of Accounting II
  • MGT06.242 - Legal Environment of Business
  • MGT 06.300 - Organizational Behavior
  • FIN 04.300 - Principles of Finance
  • MGT 06.305 - Operations Management
  • MGT 06.402 - Business Policy

Required Courses in Marketing (12 s.h.)

  • MKT 09.112 - MKTBIS Engagement and Career Exploration (0 Credit)
  • MKT 09.376 - Consumer Behavior
  • MKT 09.379 - International Marketing (M/G)
  • MKT 09.384 - Research Methods in Marketing (WI)
  • MKT 09.385 - Advanced Marketing Research
  • MKT 09.403 - Strategic Marketing Management

Electives in Marketing (15 s.h.)

Students select five courses from the following list:

  • MKT 09.305 - Internet Marketing
  • MKT 09.386 - The Marketing Plan
  • MKT 09.315 - Personal Selling
  • MKT 09.330 - Marketing Channels
  • MKT 09.350 - Management of Advertising and Promotion
  • MKT 09.360 - Services Marketing
  • MKT 09.372 - Retailing
  • MKT 09.378 - Product, Price, and New Venture Management
  • MKT 09.375 - Business Logistics
  • MKT 09.382 - Sales Force Management
  • MKT 09.390 - Selected Topics in Marketing
  • MKT 09.391 - Business-to-Business Marketing
  • MKT 09.402 Marketing Consulting
  • MKT 09.411 - Supervised Internship in Marketing
  • Any 300 or 400 level non-required MKT course

Marketing or Business Elective (3 s.h.)

  • Any  300 or 400-Level courses in Marketing or Business may be taken
  • Any Rowan Seminar Offered by the Rohrer College of Business or their equivalents

IV. Total Credits in Program (120-123 s.h.)